La'Vista Jones

Author | Speaker | Business Strategist & Life Coach

La’Vista Jones is a multifaceted resource, helping her clients bring order to the chaos of life and business. She believes the price of success doesn’t have to include burnout or broken promises to yourself. By discovering a better way to run your business, you can get back to making yourself and what you love a priority.

As an author, speaker, strategist and coach, La’Vista is leading a movement of women who want more from life than frazzled days and sleepless nights. La’Vista has an inspiring message that challenges the archaic and often coveted idea of work-life balance. Her unique magic is helping women get ‘ish done, without burning themselves out.

La’Vista is the founder and CEO of 31 Marketplace, an agency that blends systemization and self-care - making both simple, personal and effective.

Prior launching her company, La’Vista served as an Assistant Vice President at the nation’s third largest financial institution, where she fast-tracked herself up the corporate ladder. As an ambitious go-getter she often pushed herself to the brink, taking on task after task until she realized that practicing self-care was more than a nicety - it was a necessity. Although she was killing it on the job, her lack of boundaries were having a negative impact throughout other aspects of her life, including her physical and mental health. During that season of life she discovered the importance of rest, compassion and self-preserving boundaries and the positive impact they have on life and goal-digging endeavors.

In a decision to live life on her own terms, La’Vista parted ways with her corporate lifestyle and now dedicates her time helping her private clients infuse self-care into every aspect of their lives - including their businesses. By merging her corporate experience, business acumen and passion, La’Vista has created a unique space to effectively serve clients that find themselves at the intersection of vision and overwhelm.

As a strategist, her work focuses on helping clients with streamlining processes and identifying operational gaps and outsourcing opportunities. La'Vista's creative approach to systematic analysis and implementation saves her clients valuable time, allowing them to step into their true CEO role.

In addition to her commitment to business owners, La’Vista works with women across all walks of life to help them harness the power of consistent, personalized self-care. As a wife, mom, and entrepreneur she understands that the challenges and stresses of everyday life can disrupt your peace, drain your energy and your joy. As a self-care practitioner and coach, La’Vista believes that self-care does not have to be complicated or expensive - but it does have to be intentional. This work is rooted in first shifting mindsets around self-care and then helping her clients develop lasting rituals for themselves.

Although she is a proud native of Ohio, La’Vista currently resides in Arizona. She enjoys living life with her favorite guys - her college sweetheart and husband Stewart, their son, publicly known as The Cub, and their Mastiff fur baby, Bull Dozer.